Terms of Service

1. Introduction

Welcome to Imperial Outreach (“we,” “us,” “our”). By engaging in our lead generation services, you (“Client”) agree to abide by the following Terms of Service, which outline the obligations and rights of both parties. Please read them carefully before entering into any agreement.

2. Services

Imperial Outreach specializes in B2B lead generation through cold email campaigns, nurturing and booking leads for sales calls, or handing over conversations when inquiries are received.

3. Payment Terms

Clients agree to the following payment structure:

  • Initial payment of £450 for the first 6-week service period, including a 2-week warm-up period and 4 full weeks of sending.

  • After the initial period, services will be provided on a rolling, month-to-month basis, with no contractual obligation for continuity.

  • Payment for monthly services is due in advance on or before the renewal date of each service period.

  • If services do not meet the minimum guarantee of 3 booked appointments or 5 qualified leads within each payment period, Imperial Outreach will continue working free of charge until this is achieved.

4. Client Responsibilities

The Client agrees to provide:

  • A clearly defined Ideal Customer Profile (ICP) and any necessary targeting information to optimize campaign success.

  • Examples of past successful campaigns or sales achievements (if applicable).

5. Data and Compliance

  • We comply with relevant data protection regulations, including GDPR (General Data Protection Regulation) and CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act.

  • The Client agrees that they are the "Data Controller" for any personal data we process on their behalf, and Imperial Outreach acts as the "Data Processor."

  • Both parties agree to maintain confidentiality and to only use personal data for the intended purposes of the lead generation campaign.

6. Inbox and Email Services

  • Imperial Outreach will establish and manage email inboxes as necessary to conduct the campaign.

  • Instantly.ai and Apollo.io will be used to facilitate inbox and email sending. Note that inboxes, software, and services are optimized but may encounter restrictions that could affect deliverability, which is outside of our control.

  • We will not be held liable for any platform-based restrictions that impact campaign performance.

7. Limitation of Liability

  • Imperial Outreach is not liable for any loss of revenue, goodwill, or business interruption resulting from the lead generation services.

  • The Client agrees to indemnify and hold Imperial Outreach harmless from any claim arising from misuse or failure to adhere to the guidelines provided for our services.

8. Campaign Results

  • Imperial Outreach guarantees a minimum of 3 booked appointments or 5 qualified leads for each payment period. If this minimum result is not achieved, we will continue working at no additional charge until it is met.

  • Lead quality and conversion rates may fluctuate, and we make no guarantees beyond the initial appointment or lead guarantee.

9. Termination

  • The Client may terminate the service at any time after the initial 6-week period, with no cancellation fees.

  • Upon termination, Imperial Outreach will cease all campaigns within a reasonable timeframe and return any data belonging to the Client if requested.

10. Modifications to Terms of Service

Imperial Outreach reserves the right to modify these Terms of Service at any time. Clients will be notified of any significant changes, and continued use of our services constitutes acceptance of the updated terms.

11. Governing Law

These Terms of Service shall be governed by and interpreted in accordance with the laws of the United Kingdom.

12. Contact

If you have any questions about these Terms of Service, please contact us at finley@imperialoutreach.com.